MUSE Gold

2023

The World is a Beautiful Place

Entrant Company

Gravity Global

Category

Advertising - Magazine Ad (Campaign)

Client's Name

Airbus

Country / Region

United Kingdom

Airbus approached Gravity to develop a brand platform that captured their newly penned purpose, “Pioneering sustainable aerospace for a safe and united world”. This purpose took a more responsible positioning, moving them away from the industry-wide product & feature-led marketing and onto a global platform that focuses on human experiences and outcomes, to demonstrate how Airbus’ aerospace innovation and drive can help improve society and the future of the planet.

Our task was to create an outward-facing construct that articulated this purpose in a meaningful and engaging way; resonating with all stakeholders. Ultimately, we needed to create a new voice to stand out and lead the growing chorus of sustainability – showing that Airbus recognises they have a vital role to play in the world’s ongoing push for sustainability and responsibility.

Our approach was to lead with an invitation in the form of the creation of a shared belief / movement. Giving Airbus a pivotal role in making change happen, to ensure the world continues to benefit from the advantages that the current and next generation of aerospace bring.


THE WORLD IS A BEAUTIFUL PLACE

A big idea that recognises – despite all its challenges – the world is an amazing and beautiful place, and as such it’s worth protecting and preserving.

More Gold Winners
Video
2023
MUSE Advertising Awards - Hint Health - About Us

Entrant Company

VSC

Category

Video - Medical

Country / Region

United States

Event
2023
MUSE Advertising Awards - One22

Entrant Company

NBCUniversal

Category

Event - Corporate Event

Country / Region

United States

Audio
2023
MUSE Advertising Awards - The Power of Authenticity in Business and How to Use it
The Omaha Podcast: Grow Your Business

Entrant Company

Two Brothers Creative

Category

Audio - Podcast

Country / Region

United States

Best Agency Awards
2023
MUSE Advertising Awards - Digital Edge Marketing
Digital Edge Marketing

Entrant Company

Digital Edge Marketing

Category

Best Agency Awards - Best Small Agency of the Year (Up to 25 employees)

Country / Region

United States