MUSE Platinum

2023

The World is a Beautiful Place

Entrant Company

Gravity Global

Category

Strategic Program - Digital Marketing Campaign

Client's Name

Airbus

Country / Region

United Kingdom

Airbus approached Gravity to develop a brand platform that captured their newly penned purpose, “Pioneering sustainable aerospace for a safe and united world”. This purpose took a more responsible positioning, moving them away from the industry-wide product & feature-led marketing and onto a global platform that focuses on human experiences and outcomes, to demonstrate how Airbus’ aerospace innovation and drive can help improve society and the future of the planet.

Our task was to create an outward-facing construct that articulated this purpose in a meaningful and engaging way; resonating with all stakeholders. Ultimately, we needed to create a new voice to stand out and lead the growing chorus of sustainability – showing that Airbus recognises they have a vital role to play in the world’s ongoing push for sustainability and responsibility.

Our approach was to lead with an invitation in the form of the creation of a shared belief / movement. Giving Airbus a pivotal role in making change happen, to ensure the world continues to benefit from the advantages that the current and next generation of aerospace bring.


THE WORLD IS A BEAUTIFUL PLACE

A big idea that recognises – despite all its challenges – the world is an amazing and beautiful place, and as such it’s worth protecting and preserving.

More Platinum Winners
Video
2023
MUSE Advertising Awards - Small But Mighty
Bloomhouse

Entrant Company

Art of Storytelling

Category

Video - Documentary

Country / Region

United States

Website
2023
MUSE Advertising Awards - Norc.org Redesign and Development

Entrant Company

NORC at the University of Chicago

Category

Website - Technology / Science

Country / Region

United States

Video
2023
MUSE Advertising Awards - Mythforce - Announcement Trailer

Entrant Company

Player One Trailers

Category

Video - Trailers

Country / Region

United States

Marketing & Promotional
2023
MUSE Advertising Awards - Lunar Dinosaur Fantasy World

Entrant Company

Zhiwen (Esther) Tang

Category

Marketing & Promotional - Illustration

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy