MUSE Gold

2023

Shaping Change Together

Entrant Company

Gravity Global

Category

Integrated Marketing - Social Media

Client's Name

AkzoNobel

Country / Region

United Kingdom

AkzoNobel Packaging Coating (ANPC) approached us to help them encourage players in the tin- and can-making industry to partner with them.

ANPC is very clear on its positioning when it come to partnerships – they work around the customer, keeping disruption to the absolute minimum and integrating their products and services seamlessly into the customer’s production line. ANPC is also a very human company, and they wanted this to come across in the campaign.

We used cans and tins as the canvas for our messaging, with the strapline “Packaging Coatings that say it all”. In a series of executions, (there are five so far), we referenced the key benefits of working with ANPC, from Good Old Fashioned Reliability (styled like a traditional soup tin), to Better Together (styled like a sardine tin, complete with ring pull). In each instance, extra messages were added as a reward to those prepared to look a little closer. Headlines and body were kept nicely conversational, and our art direction was deliberately halfway between design sketches and CGI. There are too many highly-polished CGI cans out there and we wanted to suggest that nothing was set in stone. The styling lent itself particularly well to animation.

More Gold Winners
2023
 
MUSE Advertising Awards - Splendid Communications - Agency of the Year 2023

Entrant Company

Splendid Communications Ltd

Category

Best Agency Awards - PR Agency of the Year

Country / Region

United Kingdom

2023
 
MUSE Advertising Awards - The Summer Palace

Entrant Company

Glasseye

Category

Experiential & Immersive - Experiential & Immersive / Other___

Country / Region

Ireland

2023
 
MUSE Advertising Awards - mRNA Day Website

Entrant Company

Maravai LifeSciences & TriLink BioTechnologies

Category

Website - Business to Business

Country / Region

United States

2023
 
MUSE Advertising Awards - Florida Lottery's Gull Invaders
The Florida Lottery

Entrant Company

PPK

Category

Website - Games / Games-Related

Country / Region

United States