Branding for a jewellery brand

Every person is unique, one of a kind. Whether tall, short, fat, thin, colorful - we are all different and each in its own way special. With collet jewellery we support exactly this message: be you - be unique. Just as every personality is individual, collet jewellery creates unique characters with the numerous combination possibilities of their system jewellery. Thanks to the innovative hanging system, everyone can create their own look with their creoles, ear pendants, necklaces and rings and underline their own self.
The logo visualizes a concise but also restrained and slightly playful typo with a stylized pendant. It shows a symbiosis of a reduced and modern design claim around the topic of jewellery with a noble impression and at the same time a young touch through the color accent. The O in the logo is open downwards and stills a creole. The combination of O and the pictogram show the products of cj in its completeness.
The color palette abstracts the forging process on the one side where you see colors like orange, red and charcoal. And on the other side it symbolizes the metal of silver with its shades of grey. The visual language of collet jewellery conveys a calm and reserved atmosphere. The motif is shown in shades of grey with the jewel in color as a deliberate accent. This again underlines the brand's claim to individuality/personality.
In the design language, simple geometric shapes, which are also components of the logo, convey an impression of high-quality but not luxurious jewellery. The message here: Every person is different, often with edges and corners, but also always with soft features - just like collet jewellery.