2023
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MATTE Projects partnered with The Luxury Collection to create a stunning 90-second hero video piece as part of the brand’s global digital and media campaign: “Hotels That Define The Destination.” The global halo film utilizes video content filmed by the MATTE Projects team at Luxury Collection properties & destinations throughout the world, along with digital and social-optimized cutdowns, showing once in a lifetime experiences. The goal target audience will be able to see that traveling with The Luxury Collection will open doors to the world’s most exciting & desirable destinations – From local traditions to captivating adventures, each of the hotels is a cultural expression of the destinations, inspiring a thousand stories tied to transformative experiences that make each locale unforgettable.
Working with The Luxury Collection, our objectives for this campaign were to:
- Drive brand awareness and inspiration to travel with The Luxury Collection
- -Drive affinity for The Luxury Collection and inspire luxury travelers through strategic distribution across paid, social and digital channels
- Drive engagement with the content, and ultimately, bookings to the Luxury Collection hotels
- Deepen loyalty with Marriott International
Credits
Entrant Company
亮依國際有限公司 LIANGI INTERNATIONAL CO., LTD.
Category
Event - Celebration Event
Country / Region
Taiwan
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You Zhang
Category
Corporate Identity - Brand Identity
Country / Region
United States
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DINOSAUR VIETNAM
Category
Branded Content - Food & Beverage
Country / Region
Vietnam
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Doe Anderson Advertising
Category
Branded Content - Fashion & Beauty
Country / Region
United States