MUSE Silver

2023

Adult US News & World Report - Clear Choice Campaign

Entrant

Atrium Health

Category

Advertising - Online Ad (Campaign)

Client's Name

Adam Heller

Country / Region

United States

Our concept “Clear Choice” resonated the most with consumers during ad testing. We found that over 60% had a positive first impression of this campaign, with an additional 30% neutral. Consumers felt this campaign made them feel happy and that it focused on family. The campaign’s top attributes rated by consumers were that they trusted Atrium Health to care for their family, Atrium Health has the most expertise in the region, that they would feel confident about their care at Atrium Health, and that Atrium Health was the best choice for care in the region. 54% also claimed they would be more likely to select Atrium Health for their healthcare after seeing these ads, with 33% neutral.
Our online ad campaign creative showcased a series of moments in life that our patients are now able to experience because of our care. And that Atrium Health is the clear choice when selecting that care.
Our online display ad campaign ran from July 27th2022 to November 15th2022. During this timeframe, in our local Greater Charlotte market, we had over 5 million impressions, nearly 8,000 clicks with a 0.16% CTR (benchmark 0.08%) and resulted in over 2,500 high value actions including click to call and find a doctor.

Credits

Director, Enterprise Service Line Marketing
Justin Gomez
Senior Strategist, Marketing
Adam Heller
More Silver Winners
Video
2023
2023 MUSE Creative Awards Winner - The dialogue between travel and my soul, sea and wind

Entrant

PARTNER E-COMMERCE CO., LIMITED

Category

Video - Travel

Country / Region

Taiwan

App
2023
2023 MUSE Creative Awards Winner - Financial Digital Ecosystem

Entrant

Beijing Fenbeitong Technology Co., Ltd.

Category

App - Finance

Country / Region

China

Video
2023
2023 MUSE Creative Awards Winner - Cisco UCS + AMD

Entrant

Digital Brew

Category

Video - Motion Graphics

Country / Region

United States

Website
2023
2023 MUSE Creative Awards Winner - Tenfold Website
Tenfold

Entrant

Launch

Category

Website - Business to Business

Country / Region

United States