AARP Purpose Prize award materials

The AARP Purpose Prize award celebrates people 50 and older who are using their life experience to make a difference. Through the Purpose Prize award, AARP celebrates the creativity, innovation, and inspiration that life experience brings. Up to five Winners who have founded a 501(c)(3) or 501(c)(4) non-profit organization will win $50,000 for their organization to honor the Winner’s achievements.

To commemorate AARP’s six years of awarding the Purpose Prize, AARP’s in-house design team was asked to develop a suite of materials and environmental graphics for guests at the annual gala. The pieces included a 108-page book honoring the past winners, as well as large winner displays and a history wall set up at the event. The patterns and fan elements used in the materials were intended to mimic the shape of the crystal award given to the winners, and the overall designs were intended to reflect the importance of the winners’ work and the elegant setting of the event – all while maintaining consistency with the AARP brand standards and color palette.