MUSE Silver

2023

Vaccine - This is My Shot Streaming Audio

Entrant Company

Atrium Health

Category

Audio - Audio / Other___

Client's Name

Lauren Moskowitz

Country / Region

United States

When the COVID-19 vaccines became available there was a new sense of hope for what lies ahead. We had the opportunity to develop a vaccine campaign that connected with the community, instills a sense of hope, and positioned Atrium Health as the leader in fighting the vaccine pandemic. We positioned Atrium Health as a trusted resource and helped to reduce vaccine hesitancy. The campaign imagery highlights real patients in our community. We set up activations at our mass vaccination events where consumers could share their reasons for getting the vaccine. We utilized #thisismyshot in both our social media and paid advertising.

After a year of social distancing, mask-wearing and canceling plans, it was finally our chance to start getting back to our old lives. This anthem is a personal rallying cry for anyone with a reason to fight against COVID-19 and who now has the ultimate weapon to do so. This is my shot...to see concerts again. This is my shot to see my grandparents in person. This is my shot to get back to normal.

This was an overall marketing/brand campaign that utilized earned, owned and paid channels. For paid advertising, we had OOH, OLV, Print and Paid Social.

Credits

Director, Children's Services
Lauren Moskowitz
Manager, Advertising & Brand Strategy
Lisa Kolkmann
More Silver Winners
Advertising
2023
MUSE Advertising Awards - Match-ress Maker
Mancini's Sleepworld

Entrant Company

Mnemonic Agency

Category

Advertising - Advertising Campaign

Country / Region

United States

Website
2023
MUSE Advertising Awards - THE TAILORY NEW YORK WEBSITE REDESIGN

Entrant Company

Yiwen Zhang, Kimmy

Category

Website - Fashion

Country / Region

United States

Audio
2023
MUSE Advertising Awards - LG&E and KU Friendly Reminders Radio Campaign

Entrant Company

Doe Anderson Advertising

Category

Audio - Radio Campaign

Country / Region

United States

Video
2023
MUSE Advertising Awards - NEFE Celebrates 30 Years

Entrant Company

National Endowment for Financial Education

Category

Video - Nonprofit

Country / Region

United States