MUSE Platinum

2023

National Marine Dredging Company

Entrant Company

Action Media Production FZ LLC

Category

Video - Corporate

Client's Name

National Marine Dredging Company

Country / Region

United Arab Emirates

National Marine Dredging Company, one of the Middle East’s marine industry leaders, is reputable for successfully completing noteworthy projects. Supported by an impressively large fleet of dredgers and support vessels, NMDC acquires the professionalism and motivation to operate anywhere in the world, and the capability to overcome even the most challenging site conditions.
Through their concerted initiatives over the years, NMDC has raised the industry benchmark and are today a respected name in the sphere of business.

In 2021, NMDC Group had assets of totaling just less than 13 billion dirhams, generated nearly eight billion dirhams in revenue, and made a one billion dirham profit. Thanks to the combination of an ambitious vertical strategy powered by acquision and a successful horizontal growth strategy driven by global expansion, NMDC is today one of the world’s most profitable and fastest-growing engineering, procurement and construction majors.

It was an honor for Action Media Production to receive such a brief from a company as big as NMDC. The biggest challenge for us was creating all the assets and the projects, starting from all the vessels and equipment such as beavers, heavy duty CSD, water master dredgers, and auxilary marine equipment in a very precise and technical way. Another challenge was combining all of these aspects together, and then coming up with a storyline and an accompanying video to represent a company as big as NMDC. Additionally, another difficult challenge that we faced was building the city of Abu Dhabi in the video and all the locations that they currently have in an accurate way from scratch. Overall, we are extremely delighted and thankful to NMDC for giving us the opportunity as well as trust to work with them on such a humongous and massive project.

Credits

Creatrive Art Director/Action Media Production
Ayman Ahmed
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