The Journey

Nomad is a multicultural agency with its roots firmly planted in Sub-Saharan Africa, and we are passionate about telling stories that not just resonate with the audience but also provoke them, putting a mirror to reality.

With this ad, we didn’t simply want to sell a money transfer service here but rather show the world how transnational money services change lives across generations. In the midst of a severe economic crash as the Ghanaian economy struggles back to its feet after the pandemic, we tell an all-too common story of a young man who has left his family and his country and everything he knows to work towards a better future for himself and his loved ones, sending what little money he makes back home to support them. this is a common African tale, one that holds both hope and heartbreak, and young people like our journeyman carry whole economies on their backs, along with the hopes and dreams of their mothers and fathers, siblings and children, of the nations of their birth.

We want to honor the journeymen and women of Africa and tell their stories. The good, bad and ugly, so that in a world that often deems them invisible, we may show how much they truly matter and redefine the immigrant as a positive force.