MUSE Silver

2023

Taipei Cycle - Envision A Better Cycling World

Entrant Company

PlayScreen Studio 玩劇影像有限公司

Category

Video - Branding

Client's Name

Taiwan External Trade Development Council (TAITRA)

Country / Region

Taiwan

In 2023, TAIPEI CYCLE rebranded itself, focusing on five key themes in sustainability, including Resilient Supply Chain, Digital Connections, Vibrant Innovations, Dynamic Lifestyle, and Sustainable Moves.

In this event branding film, we managed to highlight these five themes through showing the energy of bike supply chain, brands, smart wearables, training software and equipment, and bike tour.

In this way, we hope this film can make audience feel the strong vibe of Taiwan's bike production energy and cycling culture.

Credits

Director
Bruce Wang
Line Producer
Annie Lin
Cinematographer
Bruce Wang
Cinematographer
Sky Chang
Cinematographer
Kang Lin
Aerial Photography
Bruce Wang
Editor
Bruce Wang
Steve Huang
Producer
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