2023
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Client's Name
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MATTE Projects partnered with The Luxury Collection to create a stunning 90-second hero video piece as part of the brand’s global digital and media campaign: “Hotels That Define The Destination.” The global halo film utilizes video content filmed by the MATTE Projects team at Luxury Collection properties & destinations throughout the world, along with digital and social-optimized cutdowns, showing once in a lifetime experiences. The goal target audience will be able to see that traveling with The Luxury Collection will open doors to the world’s most exciting & desirable destinations – From local traditions to captivating adventures, each of the hotels is a cultural expression of the destinations, inspiring a thousand stories tied to transformative experiences that make each locale unforgettable.
Working with The Luxury Collection, our objectives for this campaign were to:
- Drive brand awareness and inspiration to travel with The Luxury Collection
- -Drive affinity for The Luxury Collection and inspire luxury travelers through strategic distribution across paid, social and digital channels
- Drive engagement with the content, and ultimately, bookings to the Luxury Collection hotels
- Deepen loyalty with Marriott International
Credits
Entrant Company
Mofilm
Category
Video - Recruitment (NEW)
Country / Region
United States
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Passion Point Collective
Category
Branded Content - Diversity / Equity / Inclusion (NEW)
Country / Region
United States
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Metafission
Category
Best Agency Awards - Innovative Agency of the Year
Country / Region
Hong Kong S.A.R., China
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Atrium Health
Category
Advertising - COVID-19-Related
Country / Region
United States