MUSE Platinum

2023

The Luxury Collection - Hotels That Define the Destination

Entrant Company

MATTE Projects

Category

Video - Tourism

Client's Name

The Luxury Collection - Marriott International

Country / Region

United States

MATTE Projects partnered with The Luxury Collection to create a stunning 90-second hero video piece as part of the brand’s global digital and media campaign: “Hotels That Define The Destination.” The global halo film utilizes video content filmed by the MATTE Projects team at Luxury Collection properties & destinations throughout the world, along with digital and social-optimized cutdowns, showing once in a lifetime experiences. The goal target audience will be able to see that traveling with The Luxury Collection will open doors to the world’s most exciting & desirable destinations – From local traditions to captivating adventures, each of the hotels is a cultural expression of the destinations, inspiring a thousand stories tied to transformative experiences that make each locale unforgettable.

Working with The Luxury Collection, our objectives for this campaign were to:
- Drive brand awareness and inspiration to travel with The Luxury Collection
- -Drive affinity for The Luxury Collection and inspire luxury travelers through strategic distribution across paid, social and digital channels
- Drive engagement with the content, and ultimately, bookings to the Luxury Collection hotels
- Deepen loyalty with Marriott International

Credits

Agency
MATTE Projects
Producer / MATTE Projects
River Myers
Producer / MATTE Projects
Brigitte Bishop
Creative Director
Jas Rewkiewicz
Creative Director
Lucia Gioiello
Creative Director
Kelsey Daharb
Director of Photography
Alberto Mojica
Director of Photography
David Allen
Director of Photography
Isaac Sokol
Sr. Client Manager / MATTE Projects
Yasmine Panah
Sr. Client Director / MATTE Projects
Gina Compagno
Creative Director / MATTE Projects
Jesse Simon
Vice President & Global Brand Leader / The Luxury Collection
Philipp Weghmann
Sr. Manager, Global Brand Marketing & Management / The Luxury Collection
Meichen Luo
Director, Social & Content Marketing / The Luxury Collection
Christine Espinoza
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