The Luxury Collection - Hotels That Define the Destination

MATTE Projects partnered with The Luxury Collection to create a stunning 90-second hero video piece as part of the brand’s global digital and media campaign: “Hotels That Define The Destination.” The global halo film utilizes video content filmed by the MATTE Projects team at Luxury Collection properties & destinations throughout the world, along with digital and social-optimized cutdowns, showing once in a lifetime experiences. The goal target audience will be able to see that traveling with The Luxury Collection will open doors to the world’s most exciting & desirable destinations – From local traditions to captivating adventures, each of the hotels is a cultural expression of the destinations, inspiring a thousand stories tied to transformative experiences that make each locale unforgettable.
Working with The Luxury Collection, our objectives for this campaign were to:
- Drive brand awareness and inspiration to travel with The Luxury Collection
- -Drive affinity for The Luxury Collection and inspire luxury travelers through strategic distribution across paid, social and digital channels
- Drive engagement with the content, and ultimately, bookings to the Luxury Collection hotels
- Deepen loyalty with Marriott International