MUSE Gold

2023

The University of Hong Kong Senior Common Room

Entrant Company

LWK + PARTNERS

Category

Corporate Identity - Brand Identity

Client's Name

The University of Hong Kong

Country / Region

Hong Kong SAR

The University of Hong Kong (or HKU, as it is familiarly known to students, staff and alumni) is the oldest tertiary education institution in Hong Kong. Since the early 1950s, the Senior Common Room has been a meeting ground for senior members of the University where they can interact socially in a relaxing environment and a dignified venue where visitors and guests can be entertained.
Located in the heart of the HKU Campus, many social and cultural activities, such as departmental Christmas parties, Chinese New Year gatherings and official University functions have created fond memories for generations of teachers, students, professional service staff, their families and visitors.

We refresh the interior of the Senior Common Room and help advance its brand into an iconic community combining traditions and a modern pulse for visitor engagement.

Credits

LWK + PARTNERS
Kelvin Hui
The University of Hong Kong
Paul Lee
The University of Hong Kong
David Baker
LWK + PARTNERS
Rowena Wong
LWK + PARTNERS
Ashley Cheung
LWK + PARTNERS
Vicky Au Yeung
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