SIZZO Bistro & Brunch Brand Identity

As a dedication for cooking,
and an emphasis on inner peace,
meet each other,
it leads to a sizzling encounter.

Here
whether the sun shines in, or the moon hangs high in the sky,
all you need is to enjoy a good meal,
and feel comfortable being yourself.
You know
I’m here whenever you need me.

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The brand commission originates from “Good Food Slowly,” a restaurant on Mei-chuan Road in Taichung City, Taiwan. It is a cherished encounter between the owner and workmates, which leads to the anticipation of operating a branch brand.

We execute the brand naming and the overall design planning of the brand and space from actual dining in. In this brunch restaurant, we see customers feel satisfied and relieved with cuisines. Behind it, there is an enthusiasm and a dedication towards cooking from the chief who conscientiously goes to markets every early morning; simultaneously, there is a care and a sincerity of delicate hospitality from whoever a manager or part-time assistant is.

The encounter between a dedication for cooking and an emphasis on inner peace leads to a sizzling encounter. It is also like saying softly to the customers, “Enjoy your meal” (“Kuan Kuan Chai” in Taiwanese dialect). We hope that when people come to Sizzo, they feel comfortable being themselves, enjoy the afternoon sunshine, and have an inner serenity. And whenever they need, SIZZO is always here.

Surrounded by this core idea, beside the scene of the greenery outside the window and the setting sun in the afternoon, we use olive oil and sauce, the soul of creative Italian cuisine, as elements of the visual identity: the organic sauce drips from the warmth of the chef's hand-made sauce, dripping an appetizing essence on the plate. The sans-serif font is our choice for maintaining a simple and quiet tone, while retaining the roundness form to symbolize the delicious sauce drip.

Eventually, we look forward to inviting you to come,
to meet the one who listens to you.