MUSE Gold

2023

Urban Memory

Entrant Company

Wanting Zhang

Category

Typography - Poster

Client's Name

Wanting Zhang

Country / Region

China

This visual design uses lines and colors rich in Eastern aesthetic elements to outline the colorful and colorful Anqiu. Through the theme of spring, summer, autumn, and winter, the intangible cultural heritage and natural beauty of Anqiu city were showcased to the general public. The design is based on the Chinese characters of the four seasons as graphic elements, with color matching that conforms to the characteristics of the season, layout structure that conforms to the reading order, and sequentially introduces the playing order of Anqiu, breaking through the conventional design of recommending playing routes based on spatial relationships on traditional maps, helping tourists to clearly understand the location of scenic spots and the recommended best playing classics for each season. Its creativity stems from the extension of urban memory, promoting the development and promotion of tourism in the city through innovative design, increasing the audience's understanding of Anqiu city impression posters, enhancing the Anqiu city brand, and enhancing the popularity of Anqiu.

Credits

Wanting Zhang
More Gold Winners
Video
2023
MUSE Advertising Awards - NFL Tuesday Night Gaming
Enthusiast Gaming

Entrant Company

WePlay Studios

Category

Video - Sports

Country / Region

United States

Video
2023
MUSE Advertising Awards - KLANGLICHT 2022
BÜHNEN GRAZ

Entrant Company

COPE Content Performance Group

Category

Video - Art & Design

Country / Region

Austria

Typography
2023
MUSE Advertising Awards -  Typographic experiments

Entrant Company

Freelance

Category

Typography - Personal Work / Unpublished

Country / Region

Kyrgyzstan

Event
2023
MUSE Advertising Awards - Giddam - Never Retreat
The Saudi Arabian Football Federation

Entrant Company

Bassmat Advertising Agency

Category

Event - Public Event

Country / Region

Saudi Arabia