MUSE Gold

2023

Urban Memory

Entrant Company

Wanting Zhang

Category

Typography - Poster

Client's Name

Wanting Zhang

Country / Region

China

This visual design uses lines and colors rich in Eastern aesthetic elements to outline the colorful and colorful Anqiu. Through the theme of spring, summer, autumn, and winter, the intangible cultural heritage and natural beauty of Anqiu city were showcased to the general public. The design is based on the Chinese characters of the four seasons as graphic elements, with color matching that conforms to the characteristics of the season, layout structure that conforms to the reading order, and sequentially introduces the playing order of Anqiu, breaking through the conventional design of recommending playing routes based on spatial relationships on traditional maps, helping tourists to clearly understand the location of scenic spots and the recommended best playing classics for each season. Its creativity stems from the extension of urban memory, promoting the development and promotion of tourism in the city through innovative design, increasing the audience's understanding of Anqiu city impression posters, enhancing the Anqiu city brand, and enhancing the popularity of Anqiu.

Credits

Wanting Zhang
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