MUSE Platinum

2023

Shrinking - Main Title Sequence

Entrant Company

yU+co

Category

Video - Show Opening Segment

Client's Name

Apple TV+

Country / Region

United States

The Apple TV+ comedy series, Shrinking, follows a grieving therapist who starts to break the rules and tell his clients exactly what he thinks. In our title sequence we use a maze as a metaphor for the traditional psychological approach. Trapped within the confines of hedges, we follow people finding their own way through the labyrinth, oftentimes resorting to unorthodox solutions of getting from point A to point B. We applied a unique painterly effect to photo-real renders as a way to help the piece feel more grounded, depicting the show’s characters to be in progress and a little rough around the edges. The models themselves are stylized and slightly ambiguous representations of the cast modeled to resemble old Lionel train figurines. The visual of these static figures moving through the maze helps illustrate their struggle to progress despite being stuck with their emotional hangups. However, the show explores how oftentimes people find much more success getting through difficult times by turning to each other for help. By the end of the sequence we tie into that idea, showing the people helping each other to find a way out together.

Credits

Creative Director
Garson Yu
SVP/Executive Producer
Carol Wong
Executive Producer
Ryan “Reno” Robertson
Designer / Art Director / Animator
James Robertson
Character Rigging
Quinton Woodson
Concept Development
Ed Baker
Concept Development
Rick Spitznass
Editor
Dan Tegnelia
Technical Director / Lead Compositor
Gregory Jones
IO Manager / Assistant Editor
Latoria Ortiz
More Platinum Winners
2023
MUSE Advertising Awards - Xi'an series illustration design
Xi'an Qujiang Cultural Tourism Bureau、Xi'an Qujiang New Area Management Committee

Entrant Company

Beijing Wuyao Cultural and Creative Co. Ltd.

Category

Marketing & Promotional - Illustration

Country / Region

China

2023
MUSE Advertising Awards - Jordan Parlor23

Entrant Company

productionglue (A TAIT Company)

Category

Event - B2C Event

Country / Region

United States

2023
MUSE Advertising Awards - Flip That Funk! Marketing Campaign

Entrant Company

~Pourri, From the Makers of Poo~Pourri

Category

Marketing & Promotional - Marketing Item / Other___

Country / Region

United States

2023
MUSE Advertising Awards - Lucid Dreaming
Tourism Bureau, MOTC

Entrant Company

Optoma & Amus Art Tech Studio

Category

Experiential & Immersive - Experiential & Immersive / Other___

Country / Region

Taiwan