2023

National Finals Rodeo Campaign

Entrant

Twisted X Global Brands

Category

Integrated Marketing - Event Marketing

Client's Name

Twisted X

Country / Region

United States

To disrupt the western industry and launch the Tech X collection, our new western boots that utilize patented comfort technology in true western boot profiles for the first time ever, Twisted X leaned on those who understand the importance of western style and performance comfort: well known professional rodeo athletes, Shad "Money" Mayfield and Shelby Boisjoli. Unveiling a series of spaghetti western shorts that premiered during the broadcast event, National Finals Rodeo, our target audience saw Twisted X and Shad and Shelby in a whole new arena.

Having trouble loading the website? Click here.

Credits

Chief Marketing Officer

Tricia Mahoney

Creative Director

Taylor Torcellini

Director of Marketing

Amber Hood

Graphic Designer

Shanna Rossi

Marketing Coordinator

Brianna Tucker