2023
National Finals Rodeo Campaign
Entrant
Twisted X Global Brands
Category
Integrated Marketing - Event Marketing
Client's Name
Twisted X
Country / Region
United States
About The Entry
To disrupt the western industry and launch the Tech X collection, our new western boots that utilize patented comfort technology in true western boot profiles for the first time ever, Twisted X leaned on those who understand the importance of western style and performance comfort: well known professional rodeo athletes, Shad "Money" Mayfield and Shelby Boisjoli. Unveiling a series of spaghetti western shorts that premiered during the broadcast event, National Finals Rodeo, our target audience saw Twisted X and Shad and Shelby in a whole new arena.
Featured Media
Credits
Entrant
Alkemy X
Category
Video - Animation
Country / Region
United States
Entrant
Ferretti S.p.A
Category
Website - Website / Other___
Country / Region
Italy
Entrant
Ignite2X
Category
Video - Social Video
Country / Region
United States
Entrant
George P. Johnson Experience Marketing
Category
Experiential & Immersive - Launch Event
Country / Region
United States