2023

National Finals Rodeo Campaign

Entrant Company

Twisted X Global Brands

Category

Integrated Marketing - Event Marketing

Client's Name

Twisted X

Country / Region

United States

To disrupt the western industry and launch the Tech X collection, our new western boots that utilize patented comfort technology in true western boot profiles for the first time ever, Twisted X leaned on those who understand the importance of western style and performance comfort: well known professional rodeo athletes, Shad "Money" Mayfield and Shelby Boisjoli. Unveiling a series of spaghetti western shorts that premiered during the broadcast event, National Finals Rodeo, our target audience saw Twisted X and Shad and Shelby in a whole new arena.

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Credits

Chief Marketing Officer

Tricia Mahoney

Creative Director

Taylor Torcellini

Director of Marketing

Amber Hood

Graphic Designer

Shanna Rossi

Marketing Coordinator

Brianna Tucker