MUSE Silver

2023

Interactive Brochure with 3D ivWatch Sensor

Entrant Company

ivWatch

Category

Branded Content - B2B

Client's Name

Country / Region

United States

ivWatch, an IV safety company, uses this brochure to educate clinicians about a continuous monitoring system in an interactive visual that is easy to interpret. In a clinical setting, the ivWatch sensor is placed near an IV infusion site to detect infiltrations promptly. If fluid is leaking outside of the vein into the tissue, the monitor notifies clinicians to assess the site.

IV infiltration patient injuries have plagued healthcare since the start of IV therapy and this complex technology is the only system available worldwide to help clinicians detect them early to improve patient outcomes. Clinical data around this crisis is clearly highlighted, but the storytelling for the product required a unique, digestible approach. A custom die cut displays the real 3D sensor – to scale – on every page to help clinicians visualize the application of the sensor on a diverse group of patients – for all ages, sizes, and skin tones. The most common invasive hospital procedure performed needs a solution that is easy to understand and easy to implement.

Credits

Product Manager / ivWatch
Alex Seiler
Creative Manager / ivWatch
Sofia Melgunova
Chief Marketing Officer / ivWatch
Erin Wendell
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