MUSE Silver

2023

Prince Akatoki Hotel

Entrant Company

Think Creative Agency

Category

Corporate Identity - Brand Identity

Client's Name

Staywell Group

Country / Region

Australia

Valuing our experience in managing prestigious brands, Staywell Group requested our branding, design, and print expertise for their Prince Akatoki brand. This included the design and roll-out of all artwork and collateral for their hotels worldwide to ensure guests received the synonymous experience associated with Prince Akatoki hotels wherever they were in the world.

Think Creative Agency was tasked with the development of the brand and the creation of all assets for the Prince Akatoki Hotel group covering all front-of-house collateral and all marketing material.

The project included the creation of 60 assets for the ‘Front of House’ for the Prince Akatoki hotels from Brochures, Business Cards, Stationery Suite, Gift Vouchers to Valet Parking tags, alongside ‘In Room’ items such as Menu’s, iPad displays, and even complimentary water bottle tags. The project also included the development of the full suite of marketing collateral for the Prince Akatoki brand, including numerous Brochures, Fact Sheets, Media Walls, Map Development, Digital Signage, and digital assets such as templates for Email Marketing and Magazine ads.
A comprehensive set of brand guidelines was developed to ensure a consistent and professional visual identity.

Credits

Think Creative Agency
Kelly Goodin
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