MUSE Silver

2023

Be Seen Week

Entrant Company

relativ*

Category

Social Media - Government & Politics

Client's Name

TaiwanPlus

Country / Region

Japan

We created the #beseenweek social influencer campaign on Instagram to amplify under-represented stories and perspectives. The Mid-Autumn festival provided a relevant occasion to connect with our audience. So, during the 7 days of the festival, we worked with Taiwanese American, and Asian-American influencers and encouraged them to share themes that TaiwanPlus covered – food, culture, heritage, travel, and innovation, which we amplified TaiwanPlus’s own channels to drive greater reach.

Credits

Lead Client Partner
Preetika Srivastava
Associate Client Partner
Tam Dang
Strategy Director
Celine Esguerra
Strategist
Kristie Wong
Associate Director
Kaori Ito
User Experience Designer
Carla Almazora
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