2023
Be Seen Week
Entrant
relativ*
Category
Social Media - Government & Politics
Client's Name
TaiwanPlus
Country / Region
Japan
Gallery
About The Entry
We created the #beseenweek social influencer campaign on Instagram to amplify under-represented stories and perspectives. The Mid-Autumn festival provided a relevant occasion to connect with our audience. So, during the 7 days of the festival, we worked with Taiwanese American, and Asian-American influencers and encouraged them to share themes that TaiwanPlus covered – food, culture, heritage, travel, and innovation, which we amplified TaiwanPlus’s own channels to drive greater reach.
Credits
Entrant
Freelancer
Category
Corporate Identity - Corporate Identity Redesign (NEW)
Country / Region
United States
Entrant
Shaanxi Honor Sign Engineering Co., Ltd.
Category
Corporate Identity - Logos
Country / Region
China
Entrant
Ignite2x
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant
McKinsey Global Publishing
Category
Branded Content - Infographics
Country / Region
United States