MUSE Silver

2023

Be Seen Week

Entrant Company

relativ*

Category

Social Media - Government & Politics

Client's Name

TaiwanPlus

Country / Region

Japan

We created the #beseenweek social influencer campaign on Instagram to amplify under-represented stories and perspectives. The Mid-Autumn festival provided a relevant occasion to connect with our audience. So, during the 7 days of the festival, we worked with Taiwanese American, and Asian-American influencers and encouraged them to share themes that TaiwanPlus covered – food, culture, heritage, travel, and innovation, which we amplified TaiwanPlus’s own channels to drive greater reach.

MUSE Creative Awards Winner - Be Seen Week 1

MUSE Creative Awards Winner - Be Seen Week 2

MUSE Creative Awards Winner - Be Seen Week 3

MUSE Creative Awards Winner - Be Seen Week 4

MUSE Creative Awards Winner - Be Seen Week 5

Credits

Lead Client Partner

Preetika Srivastava

Associate Client Partner

Tam Dang

Strategy Director

Celine Esguerra

Strategist

Kristie Wong

Associate Director

Kaori Ito

User Experience Designer

Carla Almazora

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