2023
Be Seen Week
Entrant
relativ*
Category
Social Media - Government & Politics
Client's Name
TaiwanPlus
Country / Region
Japan
Gallery
About The Entry
We created the #beseenweek social influencer campaign on Instagram to amplify under-represented stories and perspectives. The Mid-Autumn festival provided a relevant occasion to connect with our audience. So, during the 7 days of the festival, we worked with Taiwanese American, and Asian-American influencers and encouraged them to share themes that TaiwanPlus covered – food, culture, heritage, travel, and innovation, which we amplified TaiwanPlus’s own channels to drive greater reach.
Credits
Entrant
Didit
Category
Social Media - Ad Campaign
Country / Region
United States
Entrant
Preston Spire
Category
Audio - Radio Campaign
Country / Region
United States
Entrant
Beijing Huilan Technology Co., Ltd.
Category
Website - Branding
Country / Region
China
Entrant
Argyle
Category
Advertising - Advertising Campaign
Country / Region
Canada