2023

Mind the Gap

Entrant Company

McKinsey Global Publishing

Category

Branded Content - Newsletter

Client's Name

Country / Region

United States

Our “Mind the Gap” newsletter features curated reads for Gen Z who have begun their careers—and also for their Z-curious colleagues who’d like to learn more about this growing demographic that is now coming of age and changing the workplace. As such, we send out our newsletter to tens of thousands of our subscribers every week. “Mind the Gap” is distributed weekly, and it continues to attract a growing number of readers—and leaders—interested in learning more about and appealing to Gen Z.