Boots revolutionises discreet patient engagement with IoT

Boots, in partnership with the world’s first IoT agency, SharpEnd, experimented with connected packaging technology to turn the tedious set-up of its digital pain-relief products into an engaging experience for its users. With a simple scan of the QR code on pack with their smartphones, users could learn about the TENS (Transcutaneous Electrical Nerve Stimulation) technology, read reviews, set up their device with bite-sized instructional videos, and track their pain with the digital pain diary feature. As the experience doesn’t require downloading apps or using other tech, it is inclusive by nature and could be used by all age groups.
This industry-defining campaign has revolutionised discreet patient engagement via the product itself. By experimenting with established technology in a new category, we enabled Boots to unlock a new owned media channel. With IoT enabled packaging, Boots turned its products into a content medium that allowed for a more meaningful relationship with consumers. The user behaviour insights from the experience can now aid Boots to further optimise the experience, generating a feedback loop.