MUSE Gold

2023

Ready or Not Newsletter

Entrant Company

Infernozilla

Category

Branded Content - Email Marketing

Client's Name

VOID Interactive

Country / Region

United States

In keeping the community engaged and informed between long development update cycles for the game “Ready or Not”, we helped take over this task in crafting their monthly newsletter, which gives extensive transparency to its players and fans on the development of the game in an entertaining and easy-to-digest format. With 46 newsletters written in the last 12 months, volume #45 of this newsletter series was a “Year in Review” and took this series’ success to new heights. It boasted 4,473,646 unique impressions, 212,887 views, and 2334 upvotes on the Steam platform. For context, this is 50% above the average impressions.

This particular newsletter featured some fan-made content from contests that we hosted in 2022, as well as highlighting all the milestones and additions to the game throughout the year. Every single volume throughout the year has garnered at least 2 million impressions and over 150k views and has been growing consistently.

More Gold Winners
2023
MUSE Advertising Awards - 2023 Yunlin Ocean Music Festival
Yunlin County Government

Entrant Company

Vision Marketing Co., Ltd.

Category

Event - Festival / Carnival

Country / Region

Taiwan

2023
MUSE Advertising Awards - Big Dock Energy
Valley Marine

Entrant Company

Two Brothers Creative

Category

Video - Budget below $3000

Country / Region

United States

2023
MUSE Advertising Awards - Scoperta! The Opera
Scoperta Wine

Entrant Company

Prophet

Category

Video - Food & Beverage

Country / Region

United States

2023
MUSE Advertising Awards - Unleashing the magic of Unsupervised

Entrant Company

Skona Advertising

Category

Website - Technology / Science

Country / Region

United States