The Addressing Basics in Cancer (ABC) Program Website

The Addressing Basics in Cancer (ABC) Program was developed in 2021 to provide oncology specific education to healthcare professionals across Canada looking for additional education. The program has run 3 times successfully, and all Q&A, registration and participant management was done manually via email. This past year the program looked to enhance its overall structure by developing a website.

The ABC website was designed in 2023, and allows visitors to view general course details, the course syllabus, read testimonials from previous participants, and register for the course. The website has decreased the overall number of email inquiries and has alleviated registration burden for the admin team. The website has received an overwhelming volume of people interested in the program, with over 50 participants registering in just two weeks.

The website design follows along the branding to create an engaging and user-friendly offering on both desktop and mobile. It is available in both ENG and FR to suit the language needs of the Canadian HCP population.