2023

The renaissance of cocoa

Entrant

Level V

Category

Video - Event

Client's Name

Barry Callebaut

Country / Region

Netherlands

About The Entry

On October 27, 2022, Barry Callebaut revealed its latest breakthrough innovation - the 2nd generation of chocolate - at a unique event, in Venice. By design the new Milk and Dark chocolate is different: putting ‘cocoa first, sugar last’, and with the simplest label possible.
This is the event recap video to hear why Venice has been the city to introduce the company's latest breakthrough innovation, what the top media and influencers from across the globe experienced during the 24 hour event and why the 2nd generation of chocolate will reshape the industry.