2023
The renaissance of cocoa
Entrant
Level V
Category
Video - Event
Client's Name
Barry Callebaut
Country / Region
Netherlands
On October 27, 2022, Barry Callebaut revealed its latest breakthrough innovation - the 2nd generation of chocolate - at a unique event, in Venice. By design the new Milk and Dark chocolate is different: putting ‘cocoa first, sugar last’, and with the simplest label possible.
This is the event recap video to hear why Venice has been the city to introduce the company's latest breakthrough innovation, what the top media and influencers from across the globe experienced during the 24 hour event and why the 2nd generation of chocolate will reshape the industry.
Credits
Entrant
NBCUniversal
Category
Social Media - B2C
Country / Region
United States
Entrant
NATIONAL ASSOCIATION OF REALTORS®
Category
Integrated Marketing - Company Branding
Country / Region
United States
Entrant
Spherical
Category
Social Media - Instagram Page
Country / Region
United States
Entrant
PR Studio & gem Public Relations
Category
Strategic Program - PR Campaign
Country / Region
United States