White Orchid Spa

White Orchid Spa in Vero Beach, Florida, is a busy aesthetics business comprised of a day spa, a med spa, and a brow and lash studio. They pride themselves on high standards, professionalism, and a patient experience that is luxurious but not stuffy. Etna redesigned their site to reflect the world-class facility and service they offer.

The audience is primarily female, ranging from suburban moms to affluent socialites. Some are local to the area, while others are out-of-town guests of the hotel which houses the spa. The goal was to design a site that reflects the world-class nature of the spa while still communicating warmth and personalized service. We deployed our Spotlight product to help the client obtain high-quality real-patient photography/videography that enables the user to get a glimpse of the caliber of spa experience provided. The site clearly differentiates the three components of the spa and helps users get where they want to go with intuitive navigation. As always, we prioritized lead capture and informative, helpful content within a clean, elegant design that elevates the White Orchid Spa brand above the competition.