MUSE Gold

2023

Aimclear® - Astonishing Pros Redefine Integrated Marketing

Entrant Company

Aimclear

Category

Best Agency Awards - Best Small Agency of the Year (Up to 25 employees)

Client's Name

Multi-Location Autism Treatment & Support Provider

Country / Region

United States

Aimclear, a storied Minnesota-based digital agency is the essence of “integrated” marketing. Driven by astonishing, results-focused integrated marketers, Aimclear pushes boundaries for omnichannel brand-builds via paid, organic, performance marketing, astonishing creative, PR, communications, martech, development, and even old-school media. Human expertise sets Aimclear apart with a second-to-none team of seasoned, consummate professional in the industry.

Aimclear curates multifaceted marketers, empowering team members to be industry thought leaders. In Aimclear’s 17 years, 5 of the original 10 Aimclear’ians remain agency leaders. An agency bonded more like family, our unparalleled culture remains the foundation of our work. With an average employee tenure at 7.3 years and 345 years of total experience, we value work-life balance, support continuous learning and enrichment opportunities, pay success forward and celebrate victories.

Aimclear’s approach yields “flex team equivalencies” with teammates serving multiple functions on client teams. The fractional use of each team member is analogous to about a 57-person shop, yet with less than half that number our team dominates the industry. Our ability to wear multiple hats, each talented marketer cross-trained across dynamic practice areas, drives our integration and retention. We combine cutting edge strategy with business best practices to provide quality output for every client.

The case studies included in this submission showcase how we support clients as they scale. In one particular instance, Aimclear stepped in following a pre-Aimclear trainwreck website launch for a multi-location autism treatment center. The team conducted a top-to-bottom development check of the website including major optimizations and improvements. We set up meaningful data and reporting, while we firehosed social data to inform exceptional targeting. In the end, we scaled ~$4.5 million incremental revenue per location. We sandboxed, tested, and adjusted campaigns and ad account structures through careful and thoughtful search and social creative to a sensitive topic.

The Aimclear team did this while recovering from the tragic loss of a treasured client AND the near-death of the agency’s beloved founder following massive heart surgery. The team weathered storms as a family, never taking the eye off the ball for clients.

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