MUSE Gold

2023

EMFEST - first ever music, health, and wellness festival

Entrant Company

Nouveau Communications

Category

Event - Festival / Carnival

Client's Name

BTL Industries, Inc.

Country / Region

United States

Leading global aesthetics and wellness innovator, BTL Aesthetics, behind the celebrity-loved treatments Emsculpt NEO and EMFACE, hosted its first-ever one-day arts, music, health, and wellness retreat – EMFEST – in Huntington Beach at the beach-side Pasea Resort & Spa. The event brought together the health and wellness community through live music, good food, influencer panels, and on-site demonstrations of BTL’s innovative “EM” treatments. The brand offered SoCal locals a unique experience tapping into all areas of the arts, health, education, and wellness. The brand partnered with top tier fitness influencers, including Brooke Burke, Mariana Morais, and Tori Green for live workout sessions – one of the most popular and widely talked about ons-site activations during and post-event. The expert wellness panels were also highly successful and engaging with top experts and celebs, including Tiffany Haddish, Jeannie Mai Jenkins, Sophia Culpo and Dr. Amanda Holden leading important conversations about health, wellness, and confidence. Guests also had the exclusive chance to receive BTL’s latest, most advanced, and non-invasive treatments that sculpt and tone the body and face through electromagnetic energy.

Credits

US VP of Marketing at BTL Industries
John Ferris
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