MUSE Platinum

2023

Fruitloops: Serial Killers of Color

Entrant Company

Evergreen Podcasts

Category

Audio - Podcast

Client's Name

Country / Region

United States

Fruitloops: Serial Killers of Color is a weekly podcast hosted by two female true crime enthusiasts who aim to bring you the untold stories of crimes committed by serial killers of color. They dive into the lives, culture, and social environment that may have contributed to the evolution of the crimes. Fruitloops: Serial Killers of Color dives into the lives, culture, and social environment that may have contributed to the evolution of crimes and explores lesser-known yet skilled and prolific killers. Take the episode highlighting Menhaz Zama, a 23-year-old Bangladeshi Canadian who was chatting up fellow gamers in real time while murdering his entire family.
"Fruitloops shakes up the true crime narrative by focusing on crimes committed by and against people of color, stories that the mainstream media commonly leave out. True crime can be hard to hear about, and often hard for us to talk about, so humor is a key element of our show, while still remaining respectful to the victims," say hosts Wendy Williams and Beth Williams.
Fruitloops has earned all significant accolades from major media outlets as an innovative, fresh voice in the true-crime podcast arena. The show won the Best Black True Crime Podcast at the 2021 Black Podcasting awards, and The New York Times credits Fruitloops for "making racial justice their focus." Harper's Bazaar named the podcast one of the 17 best in the true crime genre. Parade gave props to Fruitloops for giving attention to true crime stories that don't always get the same attention as the Ted Bundys and BTK Killers of the world and most recently, the show was featured in Podcast Magazine in July 2022. "Every episode sets the scene, dives into the story, then ends with a few key tips for not getting murdered."

Credits

Host/Evergreen Podcasts
Wendy Williams
Host/Evergreen Podcasts
Beth Williams
Researcher/Evergreen Podcasts
Minnie
More Platinum Winners
Advertising
2023
2023 MUSE Creative Awards Winner - OSMO
OSMO

Entrant Company

Fort West

Category

Advertising - Advertising Campaign

Country / Region

United States

Video
2023
2023 MUSE Creative Awards Winner - A Little More Than You’d Expect

Entrant Company

OnePlus

Category

Video - Short Film

Country / Region

China

Strategic Program
2023
2023 MUSE Creative Awards Winner - Creative Ladder Career Finder Quiz

Entrant Company

Work & Co

Category

Strategic Program - Interactive Brand Experience

Country / Region

United States

Integrated Marketing
2023
2023 MUSE Creative Awards Winner - National Finals Rodeo Campaign

Entrant Company

Twisted X Global Brands

Category

Integrated Marketing - Social Media

Country / Region

United States