Cutting Edge Firewood Media Relations Campaign

Today’s new products typically tout the latest technology or a new app to put the world at consumer fingertips. Cutting
Edge Firewood features a product that is decidedly low-tech: wood. Cutting Edge elevates the firewood and cooking
wood experience with ultra-premium wood and is the first company to deliver beautifully packaged boxes and/or
perfectly stacked racks direct to consumers. The brand had grown through organic opportunities and word-of-mouth
but sought to reach a national audience via public relations efforts. To do so, Cutting Edge Firewood engaged The PR
Studio and gem Public Relations to execute a concentrated and ongoing media relations effort to build awareness and support sales of the brand.