2023

WMX Corporate Rebranding Video

Entrant

Yamamoto Agency

Category

Video - Branding

Client's Name

Warner Music Experience, Inc.

Country / Region

United States

Yamamoto partnered with Warner, Elektra, Atlantic (WEA), a company in business for over 50 years that was mostly known as worldwide record label that serviced artists and their music. Yamamoto was tasked with creating a sizzle video that introduced the ever-evolving corporation's new name - Warner Music Experience (WMX). Along with the new name, the video needed to speak to the diversity of offerings and brand partnerships the company had been collaborating for years already with their impressive roster of artists. Offerings that include merchandising, world tours, VIP experiences, gaming and content to name a few.

Credits

Executive Creative Director

Shawn Pals

Senior Art Director

Shannon Yurick

Associate Creative Director/Copywriter

China Levy

Senior Agency Producer

Kathy Awe

Director of Digital Delivery

Tony Wald

Post Production