2023
WMX Corporate Rebranding Video
Entrant Company
Yamamoto Agency
Category
Video - Entertainment
Client's Name
Warner Music Experience, Inc.
Country / Region
United States
Yamamoto partnered with Warner, Elektra, Atlantic (WEA), a company in business for over 50 years that was mostly known as worldwide record label that serviced artists and their music. Yamamoto was tasked with creating a sizzle video that introduced the ever-evolving corporation's new name - Warner Music Experience (WMX). Along with the new name, the video needed to speak to the diversity of offerings and brand partnerships the company had been collaborating for years already with their impressive roster of artists. Offerings that include merchandising, world tours, VIP experiences, gaming and content to name a few.
Credits
Entrant Company
Gravity Global
Category
Strategic Program - Comm / Marketing Campaign
Country / Region
United Kingdom
Entrant Company
Fiverr
Category
Branded Content - Diversity / Equity / Inclusion (NEW)
Country / Region
United States
Entrant Company
Leroy & Rose
Category
Marketing & Promotional - Poster (Single)
Country / Region
United States
Entrant Company
NBCUniversal
Category
Video - Business to Business
Country / Region
United States