MUSE Silver

2023

The Adventure of Spirits

Entrant Company

JETKEY INTERACTIVE STUDIO

Category

App - Cultural (NEW)

Client's Name

National Museum of Taiwan History

Country / Region

Taiwan

For a complete and captivating experience of the multiverse exhibit at the National Museum of Taiwan History, simply activate the camera on your mobile device. The museum has ingeniously devised an app game entitled "The Adventure of Spirits" that expertly guides visitors through Taiwan's rich historical timeline while simultaneously enhancing their overall visit. By utilizing advanced augmented reality technology, the game brings history to life in a personalized and interactive way. The National Museum of Taiwan History has masterfully blended the realms of reality and gaming technology to produce an immersive experience that not only engages but also educates its visitors.

The visitors could Immerse themselves in a fascinating world of augmented reality with the aid of the exhibition's app, which offers an unrivaled technological experience. The app transforms visitors into "story collectors," empowering them to collect artifacts and become expert "storytellers." This engaging game is accessible through your mobile device and involves scanning the museum for mythical creatures. Once located, visitors could use their device's camera to capture these creatures and bring them to life. They will be treated to a unique and enchanting character, complete with its own heritage story, as they sing and dance. This interactive experience is sure to leave you captivated and enthralled.

The museum offers a truly personalized game experience that is specifically designed to enhance the energy of its artifacts and unlock the treasures of the picture book. Visitors are invited to listen to captivating stories about the fascinating monsters on display and to collect pictures while fully immersing themselves in the rich history and culture of the museum. This interactive game is a unique and innovative way to educate visitors while fostering a strong connection between individuals, the museum, and the precious artifacts that it houses.

Throughout the gameplay, players will have the opportunity to accumulate energy and witness three remarkable transformations that are embodied by characters inspired by genuine artifacts from the National Museum of Taiwan History. These characters are distinct individuals that embody the museum's core values, each with a unique personality and accessories.

Credits

LIN YU-FANG
HUNG CHIA-YI
WANG CHIEN-MIN
LIN YI-CHING
More Silver Winners
Branded Content
2023
MUSE Advertising Awards - Black representation in the beauty industry

Entrant Company

McKinsey Global Publishing

Category

Branded Content - Fashion & Beauty

Country / Region

United States

Website
2023
MUSE Advertising Awards - Reindeer
Reindeer

Entrant Company

GCNY Marketing

Category

Website - Financial Services

Country / Region

United States

Website
2023
MUSE Advertising Awards - BESLER's Corporate Website

Entrant Company

BESLER

Category

Website - Financial Services

Country / Region

United States

Social Media
2023
MUSE Advertising Awards - Edgy Eats, Community Beats: Black Tap's Shake & Burger Magic

Entrant Company

Blue Hat

Category

Social Media - Food & Beverage

Country / Region

Portugal