MUSE Gold

2023

Ready or Not Photography Contest

Entrant Company

Infernozilla

Category

Branded Content - Social

Client's Name

VOID Interactive

Country / Region

United States

In keeping the community engaged and invested in the game Ready or Not - part of this effort included community activation in the form of contests. Over 120 entries were accrued and helped generate significant engagement and discussion around this.

Over social media, the announcement of winners garnered a total of 41,830 impressions and 6816 engagements. The News Post on Steam alone accumulated 4,146,138 unique impressions and 156,437 unique views.

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