MUSE Platinum

2023

Manipulating the Machinery of Life

Entrant Company

Microverse Studios

Category

Video - Medical

Client's Name

Apertor Pharmaceuticals

Country / Region

United States

Apertor is an early stage biotech company that has developed a synthetic biology platform based around a family of molecules called “molecular glues.” With this technology, new drugs can be made by harnessing bacterial enzymes’ ability to create highly modular units that interact with human cells in specific and highly directable ways. While the details of the technology remain secret, the core principles of how it works are straightforward: it combines the functionality of one well understood molecule with the functionality of another, providing a method of directly programming cellular behaviors without genetic modification or the tricky science surrounding the development of fusion proteins.

To create a scientific animation that told the story faithfully, the team at Microverse Studios kept the story focused on the high-level message rather than getting into the details of the molecular interactions. In order to do this, we developed the visual language of robotic components to represent the molecular machines being described. Some of the molecular components are also poorly characterized currently, and so the robot metaphor allowed the complete story to be told with conceptual accuracy critical to all medical animation, even in the absence of real molecular data to display.

Credits

Biomedical Animator/Microverse Studios
Amanda Manowski, MA
Creative Director/Microverse Studios
Cameron Slayden, MA
More Platinum Winners
Integrated Marketing
2023
MUSE Advertising Awards - GM Paramount Integration Pitch

Entrant Company

Paramount Global

Category

Integrated Marketing - Integrated Marketing Materials

Country / Region

United States

Strategic Program
2023
MUSE Advertising Awards - TELUS Critter Comforts Program

Entrant Company

NATIONAL Public Relations

Category

Strategic Program - Brand Strategy Campaign

Country / Region

Canada

Video
2023
MUSE Advertising Awards - The WB Hotel
Warner Bros.

Entrant Company

Digital Kitchen

Category

Video - Travel

Country / Region

United States

Marketing & Promotional
2023
MUSE Advertising Awards - Home of Mephibosheth 2 - love until it hurts

Entrant Company

TSDdesign.inc

Category

Marketing & Promotional - Poster (Series)

Country / Region

United States