Creative Ladder Career Finder Quiz

Creative Ladder is focused on bridging a severe awareness gap that has kept young talent from pursuing creative careers. To achieve this, they collaborated with Work & Co to develop the innovative "Career Finder" tool, an online quiz designed to guide students towards potential creative industry jobs that align with their interests and talents.

The Career Finder, designed and built by Work & Co, is geared toward high schoolers and early college students. It asks users questions about their preferences, what they find rewarding and enjoyable, how they approach tasks, how they like to spend their time, skills they’re proud of, and their goals for the future. Once completed, the Career Finder suggests a potential career path in which they might thrive and presents specific jobs in the industry to explore. Users can learn more about each career path, see resources, recommend skills and tools, and connect with mentors already in the field. With over 45 job options divided into six larger career paths (design, technology, project management, production, writing, and strategy), the quiz offers an extensive range of possibilities. Users can retake the quiz to explore even more paths based on all their diverse interests.

The quiz utilizes vibrant colors, shapes, motion, and emojis, captivating its target audience with its youthful appeal, and takes only two minutes to complete. The colors and shapes are personalized to the user, too, not just the results, and different combinations are delivered based on the quiz answers. The team defined shapes and colors around different characteristics and layered them to produce a custom result based on answers reinforcing the idea that every individual taking the quiz possesses an inner creative spirit.

Creative Ladder and Work & Co have successfully crafted a dynamic, engaging, and educational digital tool – that amplifies their mission of helping underrepresented students discover and envision their potential in creative industry careers that may have previously seemed inaccessible.