2023
Entrant Company
Category
Client's Name
Country / Region
Most imaging methods destroy their cell culture samples in order to take their measurements, rendering live biological parameters impossible to assess over time. For the first time, CytoTronics has developed real-time, nondestructive electrochemical imaging, making it possible to measure not only cell movement and shapes, but also how cells are connected together and their electrophysiological properties such as nerve cell signaling and metabolic activity. This will revolutionize the study of how cells behave, and already has applications in drug development, wound healing neurology, gastrointestinal studies and more.
Creating a scientific animation to tell this story required combining cell biology and cultures with slick, high-tech imagery to describe the physical principles involved. Colors reminiscent of early lightbulbs evoke a sense of the newness of this technology, while prismatic spatial disturbances helped to define the electromagnetic fields the technology uses to achieve its results.
Credits
Entrant Company
Metafission
Category
Best Agency Awards - Innovative Agency of the Year
Country / Region
Hong Kong SAR
Entrant Company
Engine SLC
Category
Advertising - Online Ad (Single)
Country / Region
United States
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Halteres Associates
Category
Video - Medical
Country / Region
United States
Entrant Company
REALTIME
Category
Video - Trailers
Country / Region
United Kingdom