MUSE Platinum

2023

Restart

Entrant Company

Optoma & Amus Art Tech Studio

Category

Experiential & Immersive - Experiential & Immersive / Other___

Client's Name

Country / Region

Taiwan

Cutting-edge projection technology meets immersive art at the 2023 Taiwan Lantern Festival. After a 23-year hiatus, the "Taiwan Lantern Festival" returned to Taipei, showcasing a fusion of innovative technology with digital art. Optoma collaborated with AMUS Art Tech at the Light Up the Future display zone in the heart of Taipei’s bustling downtown Xinyi district to showcase their work titled Restart. With Optoma's advanced projection technology and intriguing artwork created by artist Can from AMUS Art Tech, the collaboration pushed the boundaries of art and delivered a memorable and immersive experience.

The Light Up the Future display zone allowed visitors to experience leading trends, culture, digital technologies, and the sustainability efforts of Taipei. To bring this project to life and deliver the wow effect to visitors, twelve high-brightness projectors were deployed inside a 52-sqm room surrounded by 4m by 8.25m walls, displaying a combined resolution of more than 24 million pixels. The Restart exhibit was created over a period of three months by seven artists and five engineers. Using advanced projection mapping, visitors were able to experience a seamless 360-degree immersive experience that tells the story of how the resilience of Taiwanese people helped them overcome the Covid-19 pandemic and found their way back to prosperity.

The exterior LED strips of the venue represented the mobile 5G live stream of the festival, and the hexagonal geometry of the façade represented home. This innovative concept, which combined art and technology through creative software and hardware integration, drew in approximately 14,000 people during the 15 days of the exhibition.

For more information, visit our website at www.optoma.com

More Platinum Winners
Outdoor Advertising
2023
MUSE Advertising Awards - Doritos x Burger King: The Flaming Billboard

Entrant Company

Splendid Communications & PepsiCo

Category

Outdoor Advertising - Outdoor Advertising / Other___

Country / Region

United Kingdom

Website
2023
MUSE Advertising Awards - Bubusan Website
Bubusan

Entrant Company

DeepSleep Studio

Category

Website - Restaurant

Country / Region

United States

Best Agency Awards
2023
MUSE Advertising Awards - Manifest
Manifest

Entrant Company

Manifest

Category

Best Agency Awards - Advertising Agency of the Year

Country / Region

United States

Experiential & Immersive
2023
MUSE Advertising Awards - THE NEW RANGE ROVER SPORT LAUNCH

Entrant Company

TATU CREATIVE STUDIOS

Category

Experiential & Immersive - Corporate Event

Country / Region

Turkey

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy