MUSE Gold

2023

Sappi’s Somerset Mill Invests in its Next Generation of Sust

Entrant Company

Sappi North America

Category

Branded Content - Recruitment

Client's Name

Sappi

Country / Region

United States

As a sustainability leader with a bold purpose to unlock the power of trees, Sappi needed to recruit the next generation of workers, ranging from foresters to engineers and from manufacturing employees to R&D scientists. For the majority of positions, Sappi needed to connect with younger candidates, primarily Gen Z and Millenials, who might not be aware of Sappi’s innovative and sustainable operations that produce the premium products consumers use every day.
First, Sappi needed to convey that being a leaders in sustainability is rewarding both in terms of professional opportunity and the personal satisfaction that comes with being part of the solution to the world’s environmental challenges.
Second, they needed to battle outdated perceptions of the paper industry to demonstrate that Sappi is a dynamic and thriving workplace where talented people are welcomed and empowered.
Third, Sappi needed to showcase the breadth of opportunities from the forest to our world-class manufacturing, engineering and R&D facilities.
This video, which captures all three requirements in one, highlights the incredible impact you can make as a Sappi employee. Whether you are driving environmentally friendly forestry practices or supporting business operations, assisting with market-leading sustainability initiatives or performing innovative R&D projects and working with cutting-edge technology, your job at Sappi makes a global impact.

Credits

Editor and Animator
Josh Peterson
Associate Producer
Taylor Tran
Associate Creative Director
Elaine Palutsis
Executive Creative Director
Bill Maday
Director, Project Management
Melissa Keller
Senior Business Manager
Amy Bretz
Director, Animation and Editorial
Thomas Horne
Director, Motion Producer
Bryan Haney
Associate Partner, Client Engagement
Doug Gallow
Director / Director of Photography
Terry Maday
Producer
Jeremy Garchow
Drone
Myles Beeson
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