2023
Entrant Company
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Client's Name
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As a sustainability leader with a bold purpose to unlock the power of trees, Sappi needed to recruit the next generation of workers, ranging from foresters to engineers and from manufacturing employees to R&D scientists. For the majority of positions, Sappi needed to connect with younger candidates, primarily Gen Z and Millenials, who might not be aware of Sappi’s innovative and sustainable operations that produce the premium products consumers use every day.
First, Sappi needed to convey that being a leaders in sustainability is rewarding both in terms of professional opportunity and the personal satisfaction that comes with being part of the solution to the world’s environmental challenges.
Second, they needed to battle outdated perceptions of the paper industry to demonstrate that Sappi is a dynamic and thriving workplace where talented people are welcomed and empowered.
Third, Sappi needed to showcase the breadth of opportunities from the forest to our world-class manufacturing, engineering and R&D facilities.
This video, which captures all three requirements in one, highlights the incredible impact you can make as a Sappi employee. Whether you are driving environmentally friendly forestry practices or supporting business operations, assisting with market-leading sustainability initiatives or performing innovative R&D projects and working with cutting-edge technology, your job at Sappi makes a global impact.
Credits
Entrant Company
Matson Money
Category
Video - Corporate
Country / Region
United States
Entrant Company
MUCH Agency
Category
Experiential & Immersive - Live Experiences
Country / Region
United States
Entrant Company
Toaster Inc
Category
Integrated Marketing - Rebranding (NEW)
Country / Region
United States
Entrant Company
You Zhang
Category
Corporate Identity - Brand Identity
Country / Region
United States