MUSE Silver

2023

Jingle Refresh Behind the Scenes

Entrant Company

The LOOMIS Agency

Category

Video - Food & Beverage

Client's Name

Golden Chick

Country / Region

United States

Although our original jingle created for Golden Chick in 2014 still proved to be a memorable earworm, we needed a fresh sound that would complement the energy of our updated man on the street campaign. Careful to keep the spirit of the original jingle, we modernized the lyrics and sound to match the tone of our new spots. We then searched for a singer whose personality would reflect the Golden Chick brand—Frisco-native Britney Holmes fit the bill perfectly. Her infectious energy and lively stage presence gave this jingle the boost it needed to match the “One Taste & You’re Golden” campaign.

Credits

Executive Creative Director/The LOOMIS Agency
Tina Tackett
Group Creative Director & Editor/The LOOMIS Agency
Kim Smith
Associate Creative Director/The LOOMIS Agency
Eric Brule
Art Director/The LOOMIS Agency
Carolyn Crane
Editor/Motion Graphics/See Spot Run
Tim Bird
Vocalist
Britney Holmes
Producer, Sr. Sound Engineer, President/Luminous Sound
Tre Nagella
Composer/Luminous Sound
Paul Loomis
Videographer
Collin Sims
Chief Marketing Officer
Howard Terry
Group Account Director/The LOOMIS Agency
Julia Proctor
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