2023
Jingle Refresh Behind the Scenes
Entrant Company
The LOOMIS Agency
Category
Video - Food & Beverage
Client's Name
Golden Chick
Country / Region
United States
Although our original jingle created for Golden Chick in 2014 still proved to be a memorable earworm, we needed a fresh sound that would complement the energy of our updated man on the street campaign. Careful to keep the spirit of the original jingle, we modernized the lyrics and sound to match the tone of our new spots. We then searched for a singer whose personality would reflect the Golden Chick brand—Frisco-native Britney Holmes fit the bill perfectly. Her infectious energy and lively stage presence gave this jingle the boost it needed to match the “One Taste & You’re Golden” campaign.
Credits
Entrant Company
WineGlass Marketing
Category
Corporate Identity - Brand Identity
Country / Region
United States
Entrant Company
Preston Spire
Category
Video - Political
Country / Region
United States
Entrant Company
Argyle
Category
Social Media - Public Health
Country / Region
Canada
Entrant Company
CHN ENERGY DIGITAL INTELLIGENCE TECHNOLOGY DEVELOPMENT (BEIJING) CO., LTD
Category
Strategic Program - Brand Strategy Campaign
Country / Region
China