Erleada Dual Film

As Janssen, we provide support in the treatment processes of our patients in many areas. Prostate cancer is one of the diseases we serve in the treatment. Our target audience is physicians who work with patients who have previously been diagnosed with prostate cancer, have undergone an operation, and continue their regular check-ups. When PSA increase is encountered in controls, if the patient adheres to the treatment protocol, metastasis can be delayed for 2 years. When the patient continues his/her daily life energetically and positively when the drug is used, metastasis occurs at the end of 2 years and the quality of life of the patient who does not receive treatment decreases drastically. The purpose of this project, which creates awareness for physicians, is to underline the prominent role of drug use in patient quality of life. Physicians often can’t witness the social life of patients. With this project, physicians are expected to empathize by seeing the course of the disease from the patient's perspective and to be aware of this situation while creating the treatment method. Positive and negative videos shot with a special software stream simultaneously on the screen. We offer the opportunity to observe both scenarios by moving the middle line to the right and left.