2023
The SHIFT
Entrant Company
NBC News Brand Studio
Category
Branded Content - B2B
Client's Name
Salesforce
Country / Region
United States
"The Shift" is a branded content documentary series highlighting the incredible change and success seen in seven companies who transformed their business to be digital-first with the help of Salesforce's innovative technology. This seven-part series allows viewers behind the curtain and into the decision-making process as these high-growth Salesforce customers evolve their business practices to adapt to rapidly changing industry landscapes. The paid-programming series, a first-of-its-kind for CNBC and Salesforce+, aired at 2:30pm EST on CNBC for nine consecutive Saturdays and also aired on CNBC.com, Peacock and Salesforce+.
Credits
Entrant Company
Yamamoto Agency
Category
Branded Content - Healthcare & Pharma
Country / Region
United States
Entrant Company
MonogramGroup
Category
Corporate Identity - Brand Identity
Country / Region
United States
Entrant Company
NA
Category
Experiential & Immersive - Live Experiences
Country / Region
United States
Entrant Company
Leroy & Rose
Category
Marketing & Promotional - Poster (Single)
Country / Region
United States