MUSE Gold

2023

The SHIFT

Entrant Company

NBC News Brand Studio

Category

Branded Content - B2B

Client's Name

Salesforce

Country / Region

United States

"The Shift" is a branded content documentary series highlighting the incredible change and success seen in seven companies who transformed their business to be digital-first with the help of Salesforce's innovative technology. This seven-part series allows viewers behind the curtain and into the decision-making process as these high-growth Salesforce customers evolve their business practices to adapt to rapidly changing industry landscapes. The paid-programming series, a first-of-its-kind for CNBC and Salesforce+, aired at 2:30pm EST on CNBC for nine consecutive Saturdays and also aired on CNBC.com, Peacock and Salesforce+.

Credits

VP & Executive Producer, Creative Partnerships, NBCUniversal
Jonah Weintraub
Associate Producer, NBC News Brand Studio
Grethel Gonzalez
VP, Creative Director, NBC News Brand Studio
Mike Rucker
Director, Editorial NBC News Brand Studio
Bridget Moore
Executive Producer
Shawn Efran
Executive Producer
Anthony Lappé
Executive Producer
Azadeh De Leon
President & Chief Marketing Officer
Sarah Franklin
EVP, Global Brand Marketing
Colin Fleming
Executive Producer, Salesforce Studios
Matthew Jaffe
Executive Producer, Salesforce Studios
Emily Stanitz
Project Manager, Salesforce Studios
Erin Hughes
More Gold Winners
Social Media
2023
2023 MUSE Creative Awards Winner - @AbbottCardio
Abbott Cardiovascular

Entrant Company

Abbott

Category

Social Media - Twitter Page

Country / Region

United States

Video
2023
2023 MUSE Creative Awards Winner - Speetar - Mother
United Nations Development Program (UNDP)

Entrant Company

Geet Productions

Category

Video - Medical

Country / Region

Libya

App
2023
2023 MUSE Creative Awards Winner - Practising Law Institute Mobile App
Practising Law Institute

Entrant Company

Work & Co

Category

App - Education

Country / Region

United States

Best Agency Awards
2023
2023 MUSE Creative Awards Winner - Yahoo AISA Multiverse Buzz Awards Presentation Ceremony

Entrant Company

Metafission

Category

Best Agency Awards - Best New Agency (<24 Months Old)

Country / Region

Hong Kong SAR