Finding Drama

Finding Drama is a logo based on drama culture and art that showcases dynamic drama-stage effects in a graphical form through an in-depth exploration of drama and research of its audience base. The design is composed of "eyes," "balloons," and artistic fonts that are integrated with the company culture. The "eyes" serve as a medium for the drama, which is portrayed through the phrase "the eyes are the window to the soul." The balloon design, like the shape of a stage tent, symbolizes each landmark reached. The dramatized artistic font has a modern feel and visual impact, perfectly presenting China's traditional cultural art.
Chinese drama has a rich history and Chinese national essence Beijing opera is a remarkable representation of theatrical arts for all humankind. Its foundation lies in the use of distinctive eye makeup to identify the characters in the play. This design uses the Chinese theatrical face painting element of the "eye" to showcase how drama conveys the inner emotions and activities of characters. The word "performance" is a homophone to "eye" in Chinese, and the design encourages experiencing the charm of the play where there are no small roles by "making eye contact." The classic "phoenix eye （slender, thin but not small, the end of the eye is smooth and slightly upturned）" highlights Eastern aesthetics with its simplicity and clarity.
The font is written in the style of Keith Haring, with a fluid flow of marker pen that captures the drama and fluctuations of life, paying homage to Keith Haring's artistic contemplation of issues such as love, peace, death, war, and other. The chain-like elements in the English font are an extension of the GA hook connection form, conveying a life-like feeling of a drama-like life. Furthermore, they can be overlapped to form a two-dimensional stand or crowd, no matter which stand or which niche group you are in, it will fully demonstrate the charm of Finding Art.