MUSE Silver

2023

nen branding

Entrant Company

Varga Girl Design

Category

Corporate Identity - Logos

Client's Name

nen

Country / Region

Canada

Varga Girl Design was engaged to create new branding for nen–an environmental verification system for international commodity trading companies.

We were on the clock and on a short deadline. nen quickly needed new branding to file a certification within 2 weeks. Our immediate time-sensitive task was to design a logo. It had to be simple, sophisticated and in colour, while working in black and white as well. The new logo needed to evoke ideas of nature, change/evolution and supply chains.

After discussing the logo requirements in depth, we determined our first step was to present mood boards–a great way to identify the possible directions for the colour scheme, fonts and general ‘flavour’ of the design. The client felt a strong connection to the more sophisticated board of the 3 presented, and we were off to the races.

Within a few short iterations, the new corporate logo, as well as a ‘nen verified’ crest were created. We delivered the new logo in record time, and the client was ecstatic.

Feedback has been incredibly positive. The client was elated and Varga Girl Design has been hired by the same client for another branding and website design.

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