MUSE Silver

2023

IN-VISIBLE x Silk Road Vacations: IN.VISIBLE SAMARKAND

Entrant Company

IN-VISIBLE

Category

Experiential & Immersive - Interactive Outdoor Event

Client's Name

Country / Region

Uzbekistan

IN.VISIBLE SAMARKAND is a collaboration between tour operator SILK ROAD VACATIONS (Samarkand, Uzbekistan) and the IN-VISIBLE team, creators of iconic immersive tours and In-Live Experiences.
IN.VISIBLE SAMARKAND - contemporary art-tourism project — a fully immersive tour of the city, in the heart of Uzbekistan. It is a 110-minute guided walk for a group of 25 people. Participants wear special headphones and, following the voice of the main character, embark on an author's route through the city.

The main character of IN.VISIBLE SAMARKAND is urbanist Said, who was born and grew up in Samarkand but left the city 20 years ago. Returning to the city, he decides to take a walk through the places that are dear to his heart to keep the disappearing memories of his childhood. As he walks, he records his thoughts in an audio diary for his still young son with paternal love. Said's story and his route are inseparable from the city's history. What will he see and remember about himself on the streets of Samarkand?

Sound design, recreating the real and imaginary sound landscape of Samarkand, and an interactive way of communicating with the audience help immerse tourists in Said's story. Tourists become active participants in Said's story, not just passive observers. The IN.VISIBLE SAMARKAND route passes through both important landmarks of Samarkand and those that are not found on a typical tourist route. You can see the city through the eyes of a local and remember your trip here for years to come!

The performance is presented in two languages: Russian and English.

The premiere was launched on October 1, 2022

Credits

IN-VISIBLE
Alice Bulatova
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