2023
Entrant Company
Category
Client's Name
Country / Region
Masaya & Company crafts furniture from the trees they grow. Their sustainable model begins with reforestation, sinking tons of carbon into lifetime quality designs. The furniture they produce has an elevated uniqueness inspired by the artisanal nature of Masaya and the rich culture and nature found in Nicaragua.
In early 2022 Masaya & Company rebranded to Masaya Co and along with that change came a need for a more upscale look and feel in all of their sales channels. They looked far and wide for a partner to modernize their current ecommerce implementation, and optimize their user experience to accommodate the multitude of amazing variations of their handwoven products.
Urban Folk and Up at Five delivered the redesigned and updated Masaya Co experience in December, 2022.
Credits
Entrant Company
George P. Johnson Experience Marketing
Category
Strategic Program - Interactive Brand Experience
Country / Region
United States
Entrant Company
Gravity Global
Category
Strategic Program - Video Campaign
Country / Region
United Kingdom
Entrant Company
LiFi Media Production, LLC
Category
Branded Content - Corporate Communications
Country / Region
United States
Entrant Company
Gravity Global
Category
Video - Live Experiences
Country / Region
United Kingdom