MUSE Gold

2023

Masaya Co

Entrant Company

Urban Folk Consulting Inc.

Category

Website - Best User Experience

Client's Name

Masaya Co

Country / Region

Canada

Masaya & Company crafts furniture from the trees they grow. Their sustainable model begins with reforestation, sinking tons of carbon into lifetime quality designs. The furniture they produce has an elevated uniqueness inspired by the artisanal nature of Masaya and the rich culture and nature found in Nicaragua.
In early 2022 Masaya & Company rebranded to Masaya Co and along with that change came a need for a more upscale look and feel in all of their sales channels. They looked far and wide for a partner to modernize their current ecommerce implementation, and optimize their user experience to accommodate the multitude of amazing variations of their handwoven products.
Urban Folk and Up at Five delivered the redesigned and updated Masaya Co experience in December, 2022.

Credits

Urban Folk Consulting Inc.
Matt Humphreys
Up at Five Inc.
Trudy MacNabb
Masaya Co
Wout de Jong
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