2023
Entrant Company
Category
Client's Name
Country / Region
This design concept takes inspiration from the traditional Chinese zodiac signs, matching them with different musical instruments based on their respective personality traits. It aims to present zodiac figures in a modern aesthetic, blending traditional zodiac culture with contemporary trends to better promote China's rich heritage.
Departing from the traditional "cute" and "adorable" characteristics associated with the Chinese zodiac, this concept embraces a modern and "cool" artistic style to interpret the zodiac culture. By integrating these zodiac signs with modern music, it aims to capture the attention of contemporary audiences, particularly the younger generation.
The design products originate from a city recognized by UNESCO as a "City of Music," emphasizing the allure of music in traditional culture and contributing to the dissemination of urban culture.
Credits
Entrant Company
AKA NYC
Category
Video - Live Experiences
Country / Region
United States
Entrant Company
Here Be Dragons
Category
Video - Insurance
Country / Region
United States
Entrant Company
Next Brand
Category
Corporate Identity - Brand Identity
Country / Region
Australia
Entrant Company
CT.LAB
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
China