2023
Entrant Company
Category
Client's Name
Country / Region
This design concept takes inspiration from the traditional Chinese zodiac signs, matching them with different musical instruments based on their respective personality traits. It aims to present zodiac figures in a modern aesthetic, blending traditional zodiac culture with contemporary trends to better promote China's rich heritage.
Departing from the traditional "cute" and "adorable" characteristics associated with the Chinese zodiac, this concept embraces a modern and "cool" artistic style to interpret the zodiac culture. By integrating these zodiac signs with modern music, it aims to capture the attention of contemporary audiences, particularly the younger generation.
The design products originate from a city recognized by UNESCO as a "City of Music," emphasizing the allure of music in traditional culture and contributing to the dissemination of urban culture.
Credits
Entrant Company
LifeStance Health
Category
Branded Content - Healthcare & Pharma
Country / Region
United States
Entrant Company
relativ*
Category
Advertising - Magazine Ad (Campaign)
Country / Region
Japan
Entrant Company
Nielsen
Category
Branded Content - Case Study
Country / Region
United States
Entrant Company
Blue Communications
Category
Strategic Program - Internal Comm Campaign
Country / Region
United States