KU KOU LIANG CHEN

Ku Kou Liang Chen is a youthful coffee brand that aims to provide a stress-relief coffee experience for office workers and young people. The color scheme is mainly starry purple and vibrant orange, conveying positivity and strength. The slogan “Cheer up, we are here for you” and “POWER COFFEE” highlight the brand's positive energy and encouragement. The brand’s auxiliary graphic symbols include arrows and triangles, with the arrows representing a sense of direction and optimism, and the triangles serving as auxiliary symbols to enhance the brand’s visual impact. The standard color scheme of the brand includes elegant gray, premium black, starry purple, and vibrant orange, which represent different time and emotional states respectively. VI-related materials such as coffee paper cups, hangtags, paper bags, straws, prepaid cards, barista badges, logo umbrellas, DIY T-shirts, work caps, work uniforms, menus, and storefront signs. All these elements will be combined to create a unique VI design solution for Ku Kou Liang Chen coffee stores. The design aims to attract young people and office workers, to provide a vibrant and positive place where they can enjoy coffee and the beauty of life.