Don’t be Scared of Being Scared

Together with our long-standing client Schwabe Austria, we created the successful awareness campaign "Don’t be scared of being scared" (Keine Angst vor der Agngst), which educates people about anxiety disorders and provides comprehensive information. The topic is often still covered with taboos, yet anxiety disorders are among the most common mental illnesses worldwide.
The campaign includes an online dossier webpage with a self-test, podcast and videos hosted on the website of the daily newspaper "Die Presse", it also incorporates hybrid live events, and of course advertising on various channels.
The excellent results of the campaign, including the exceptionally long dwell time on the dossier of 30 minutes and the high download & subscription numbers of the podcast, show that the campaign hits the nerve of the time and reflect the high interest in this topic.