Calix Gerry Dee Video Spots

TEXTIn the broadband service industry, many providers compete on speed. Calix’s strategy is to focus on experiences. Because speed is defined by a measurement and experiences lean toward the human condition, video is the best choice for showcasing how Calix’s new Wi-Fi products fit into the lives of subscribers.

Adding to the strategy is the injection of humor through Canadian celebrity, Gerry Dee, who plays the role of the lovable father who’s all about getting the best internet experience at home and around town, while also protecting his network and his family. This year’s commercials took Gerry from the house to the soccer field to the local coffee shop as products like SmartBiz and SmartTown deliver amazing Wi-Fi experiences far from home. In these comedic shorts, Gerry gives broadband service providers the highlights and benefits of each new product that will help them become giants of their communities.

The videos are aimed at broadcast service providers who use these videos in their markets to showcase the highlights and benefits of each new broadband product to their subscribers. These videos are introduced every year at Calix’s biggest event – its user conference, ConneXions. From there, the BSPs air these videos to generate awareness and sales for the BSP, who then purchases these products and services from Calix.